The building draws inspiration from its surroundings which include a heritage of light industrial interwar and post-war factories including the old Sopwith Aviation Company factory (1913) and the Hawker Aircraft Experimental shop (1933).

The red brickwork and precast concrete of the facades reference the robust nature of the local architecture. Similarly the building offers itself towards the edge of its site boundaries reinforcing the local street-scape. Metal signage and glazed tiles further complement the industrial references and provide a focus to the main entrance.

In order to provide good external amenity at each level, the main staircase has been opened to the exterior to connect directly to a series of communal balconies that hang off the side of the exposed concrete frame, and leads to a large south-facing roof terrace with planting and fixed seating. Whilst still covered from the elements, the opening up of the stair allows good levels of natural light into the heart of the circulation spaces.

The building includes an array of photovoltaic panels on the roof and highly insulated walls. A large cycle store ensures there is provision to each flat for the storage of bicycles to enable residents to have access to the option of sustainable travel.